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Marketing Your Book on a Budget

By The Bookollective Team, Jan 13 2017 10:52AM


Written by Helen McCusker


Most authors do not have a fortune to invest in book publicity, but you’ll still want to ensure that your book launch is given the specialist attention it deserves. Bookollective publicist, Helen McCusker, shares her top ten tips on how to achieve maximum results with a minimum budget.


1. Author Website; Launch your website before your book is published to start generating interest and make sure that the homepage is linked to Amazon (or your preferred book store) to ensure that traffic leads to sales. Essential pages include; book page, author page, media page, contact page. On your media page allow journalists to download a Press Pack which will include your press release, cover image of the book and author images. Bookollective can help with all of your editing, design and promotion needs, just drop us an email for a free consultation: hello@bookollective.com


2. Social Media; I’m a massive fan of social media, because it’s powerful and FREE! Set up an author page on Facebook and get connected to Twitter so that you can start building a fan base before your book hits the shelves. However, only set up accounts if you intend to use them as there’s nothing worse than seeing a ‘Coming Soon’ holding page, or Twitter feeds which lay dormant for months. Produce content which is interesting and followers will want to comment on and share. Bookollective’s digital marketing guru Aimee Coveney has had great success building social media presence for authors. Get in touch via: aimee@bookollective.com


3. Guest Blog; If you’ve written a book then writing should be something you enjoy and are are good at. So make the most of that talent and offer your services to online blogs who are often hungry for fresh editorial from guest authors. If you have an idea for a book-related blog post that we could use on this website then email Esther Harris: esther@bookollective.com We might choose to publish it for you and you could be reaching our growing audience of book lovers. PR works… Guess what? I’m blogging right now and you’re reading it!


4. Free Chapters; Providing complimentary content from your books is a great way to get readers ‘hooked’ on reading the rest of the book. Or you may choose to sell your entire eBook at launch for 99p to ignite interest. The idea is to entice your audience and have them eagerly awaiting the next installment.


5. Book Signings; Give up some of your time for book signing events in your local area which are often organised, managed and advertised by the book store. Use these opportunities to invite local journalists along who can interview you for TV, Radio, Newspapers or Magazines. Also submit news of the book signing to industry publications such as The Bookseller and Book Brunch who are happy to report on recent author events if they have space. The Bookollective team can assist with event organisation if you need an extra pair of hands - just ask!


6. Speaking Events; Be a proactive author and get listed as a speaker in your area of your expertise. You may get the chance to speak at writers’ conventions, where you could gain valuable insights from seasoned authors who will give you effective marketing advice that may not be found elsewhere. Authors often have a media *wish list* full of TV programmes and national broadsheets, but quite often their most captive audience could be right on their doorstep at specialist clubs and organisations who may have editorial space available in their niche magazines and newsletters.


7. Amazon Presence; Make sure you take full advantage of author tools on Amazon, including having an author blog feed into your AmazonConnect feature on your book’s page. Also ensure reviewers of your book post their comments on your Amazon page too which will give your star rating a beneficial boost.


8. Get Reviewed; Ask book bloggers to review your book and perhaps run a competition or reader offer. Book giveaways on book blogs are major attention-grabbers for people who read, plus if the blogger enjoys your book then they’re often willing to post the review from their blog on Amazon, Goodreads, etc. My motto is; if you don’t ask, you don’t get!


9. Virtual Book Tour; You can tour the world from the comfort of your own living room and see your book featured on book blogs with either a review, an author interview or both. As is the case with approaching any media, ensure that you only target those bloggers who have an interest in your genre and writing style (do your research first!) Bookollective’s newly formed ‘B Team’ are an active community of literary reviewers and we can manage blog tours for all genres. Just email Aimee Coveney for more information: aimee@bookollective.com


10. Publicity Tips; There are lots of literary experts who share good advice online (including me!) Connect with them and take advantage of their complimentary support. You can find me on Twitter @helenmccusker and @Bookollective and Bookollective’s Facebook page is at www.facebook.com/bookollective Or if you have a publicity related question you’d love to ask me, send me an email: helen@bookollective.com



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Esther

 

Favourite book:

To Kill A Mockingbird 

by Harper Lee

 

Best tip for authors:

Tell me your life story. It's the personal ups and downs and how you've overcome them that sometimes help us pitch you and the book.

 

Publishing career highlight:

My first byline in The Mirror and ghost writing a newspaper feature for a client that saw her get a phone call from the Defence Secretary saying how impressed he was.

bloggers

Our aim for the Bookollective blog is to provide honest and informative articles to help everyone within the industry and book world. Our team will regularly contribute articles, but we will also invite guest bloggers. If you would like to guest blog for us, get in touch via the contact page.

 

You can also find out a little more about our team below!

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Aimee

 

Favourite book:

Pride and Prejudice 

by Jane Austen

 

Best tip for authors:

Good design is good business; it builds your brand and conveys professionalism. As an author, your book is your business; don't let your hard work down with poor presentation.

 

Publishing career highlight:

Getting my first award for cover design! It's always an amazing feeling when you're acknowledged for doing something you love.

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Helen

 

Favourite book:

The Tiger Who Came

to Tea by Judith Kerr

 

Best tip for authors:

You are unique and so is your book, so create a unique publicity campaign that suits you. Most importantly, don’t quit - I always tell my authors that writing their book is actually the ‘easy’ bit, promotion takes patience and determination.

 

Publishing career highlight:

I was proud to be selected as a finalist in the Publisher’s Publicity Circle Awards for one of my paperback non-fiction campaigns, but my career highlight has to be winning the title of Young Business Person of the Year at the Inspire Business Awards.

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