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By The Bookollective Team, Aug 29 2017 10:23AM

Following a successful pitch Eyewear Publishing has appointed Bookollective as its retained agency to publicise one of its key titles this autumn.

The independent publisher boasts an eclectic backlist comprising of novels, poetry and political titles. Commenting on his latest association with Bookollective, Director Dr. Todd Swift said: "I am very pleased to be represented again by Helen McCusker from Bookollective. Helen has been a superb PR for us in the past and I believe she is ideally suited to work with us on our biggest project yet - The Monkman and Seagull Quiz Book. After a tense bidding war we secured the rights to publish the book in the face of fierce competition from several major publishers. We hope it will be a popular choice for book buyers this Christmas as it will be packaged as an ideal stocking filler."

Bookollective is an award-winning specialist book design and marketing agency, representing publishers and authors across the world. Launched just eight months ago, it was recently featured on The Bookseller's Rising Stars list for 2017. Speaking of the appointment, Head of Publicity Helen McCusker who will be managing the account said: "Eyewear Publishing is a visionary indie press - small in size, but big in ideas. University Challenge stars Eric Monkman and Bobby Seagull's debut book is already gaining national media interest, as well as promotional events scheduled at Waterstones Gower Street and Yeovil Literary Festival. Like every campaign we manage, we will strive for the best results possible."

For all media enquiries please email: helen@bookollective.com

By The Bookollective Team, Aug 17 2017 10:40AM

I am a children’s author with over 35 books, published by several publishing houses, including Walker Books, Heinemann/Egmont, OUP, Frances Lincoln, Macmillan, Hachette, translated and sold around the world. I am now also publisher of Dinosaur Douglas Books.

I became author/publisher a few years ago, after I met Kate Barnard, Consultant in Paediatric Dentistry at Chelsea & Westminster Hospital.

Kate told me that almost one-third of five year olds and half of eight year olds have fillings or missing teeth caused by decay, and the most common cause of hospital admission in primary school children each year is dental decay and infection - 26,000 children aged five-nine needed emergency dental surgery last year.

Kate wanted a book that would make children realize the importance of brushing their teeth, a book that would be available to as many children and parents as possible, including people on low income and those who didn’t go into bookshops. She wanted it to be in all nurseries, schools and hospitals.

Kate and I met many times and Dinosaur Douglas and the Beastly Bugs took shape, finally becoming a fun, rhyming story about a cheeky dinosaur.

Alex Godwin, international artist and street painter, who had painted the streets of London, Berlin, South Africa and beyond, had long wanted to illustrate a children’s book. I sent her the story. She sent back some sketches. We loved them.

Why did I decide to publish the book myself?

Having worked in publishing for many years as editor and commissioning editor of children’s and adult books, I knew it would be difficult to find a publisher willing to produce an inexpensive health-related picture book. Most picture books are beautifully produced hardbacks with international appeal. Those that become paperbacks have usually sold well as hardbacks. I was aware that no publisher would want to commission a book about teeth, written in rhyme, using a first-time illustrator. I had to do it myself.

Many publishers send picture books abroad to be printed because it tends to be cheaper. But I wanted to keep the project local. I found a friendly Hammersmith printer, who advised me on paper, book format, spine, cover and print-run, keeping costs to the minimum.

Aiming to get the book to all the children in nurseries and reception classes in Hammersmith & Fulham, I approached local businesses for sponsorship. A dentist, an architect, a chemist and one or two others were interested. An estate agent challenged me, “If you are doing this for the community, why isn’t the council backing you?”

I had approached the council several times, without success. Now I had one more try. My proposal bounced from one councilor’s office to another and finally landed on the Senior Public Health Officer’s desk – and I received a phone call.

It took several month’s of negotiation but eventually Hammersmith & Fulham Council purchased over 5,500 copies of Dinosaur Douglas and the Beastly Bugs to give to children across the borough.

The book was launched at a local children’s centre, where illustrator Alex painted a Dinosaur Douglas mural to tie in with the launch.

A year later, I was asked to create a Dinosaur Douglas poster to promote Vitamin D for children. Rickets was back and there was a need to inform and educate on the need for sunshine and vitamin D. So I wrote Dinosaur Douglas Has Fun in the Sun, highlighting the importance of vitamin D. Dinosaur Douglas and the Rumble Grumble Tum, which covers the subject of obesity, followed a year later. A further title on the importance of hand-washing will be published this year.

Marketing has been the most demanding and costly part of self-publishing. I spent far too much money hiring stands at dental conferences, Nursery World, Childcare Expo and the Ideal Home. I visited schools, libraries, bookshops, and the Bologna Children’s Book Fair in search of foreign co-publishers. I embarked on time-consuming social media.

Has it been worth it?

Yes and no. Financially, no: marketing and distribution on a small scale is expensive and time-consuming. Amazon and Gardeners take 60% of the rrp, and the p & p also has to be paid. But in terms of satisfaction, definitely yes.

Dinosaur Douglas Books have now been reviewed by Books Monthly, The Sun, The Mail on Sunday, Probe Magazine, Dental Hygiene, Baby London, The Dentist and Teach Early Years. Last month the British Dental Journal stated that:

“Dinosaur Douglas and the Beastly Bugs is definitely the best children's book we have read about the importance of brushing your teeth.”

Doncaster City Council has added 3,500 copies of Dinosaur Douglas and the Beastly Bugs to their oral health packs.

Recently, a Director at Public Healthy England asked permission to quote from Dinosaur Douglas Has Fun in the Sun in a lecture on Vitamin D.

To date, over 10,000 copies of Dinosaur Douglas Books have been sold and this year Dinosaur Douglas is a finalist in the Early Years Excellence Awards.

How does self-publishing compare with traditional publishing?

When published by a traditional publisher, the author works with a team of editors and designers, while print, sales, distribution, marketing and publicity are taken care of by others. However, publicity can be an area of contention, as each new title has to compete for time and budget with others on the publisher’s list. Authors often feel their works don’t get given enough attention.

Traditional publishers deal with the financial side, sending out annual royalty statements but an author has no idea who their readers are. Self-publishing is giving me a growing database of readers. It has also introduced me to a new way of life and a host of inspirational people through networking and marketing events.

I spend a lot of time emailing and chasing up, visiting bookshops and exhibitions, but I do still find time to write. And each day there is the added feeling of excited anticipation as I turn on the computer and, hopefully, learn that there has been a sale and/or a review. It’s a great feeling.

- Heather Maisner is author and publisher of the Dinosaur Douglas series of books. Find out more at: www.heathermaisner.com

By The Bookollective Team, Jul 20 2017 09:53AM

Written by Aimee Coveney

Many authors assume that if you take a traditional publishing route that you would receive a marketing service to get your book ‘out there’, so for some it is a shock when that assistance suddenly stops. Self-published authors have nearly always had to achieve this themselves or employ the help of a professional, but what works in today’s market and why? For years marketing professionals have turned their focus online to digital marketing as well as continuing traditional local and national media such as print or radio. The reason for this is the transition of where readers are finding information and the rise of eBooks. If you’re thinking of creating a strategy for your digital marketing, here are some tips on where to start and how to build long-term visibility.

A Professional Website

Author websites have been neglected for years due to the rise of free platforms such as social media and blogging channels. More authors are once again realising the importance of a central place to include their information statically, which is under their sole control and allows them to target their own reader with content and visual brand. Free platforms are equally important for other reasons, but you have little say over the way your content is shared, displayed or whether it remains visible.

Selective Social Media

Social media has long been considered a springboard for independent authors to make sales, interact and stay visible. It is however a long held debate as to whether it’s more beneficial to have an account on all major platforms or fewer. It is my professional opinion that it’s unrealistic for most authors to maintain more than several accounts effectively whilst living a life offline and making time for writing. It may be a quick process to post online, but social media offers so much more, and when researched in more depth, they can prove far more effective.

The demographic of each social media platform is very different and if your primary aim is to reach your readers, it is vital to consider which profiles they are more likely to be using and the genre of your work. Below is a simplified list to get your started.

• Twitter is a fast-paced platform for instant news and content sharing, which makes it ideal for browsing and connecting with users. Authors have maintained a fantastic network across Twitter for years, as have readers, book bloggers and the publishing industry. A typical user of Twitter is more internet savvy and below the age of fifty with an equal split of genders.

• Facebook has the benefit of a fairly even demographic of user, both in gender and age, attracting over eighty percent of eighteen to forty-nine year olds. It also has a wide location use, enabling authors to reach a worldwide audience with any number of genres.

• Instagram has a reputation for a younger audience and that is still true, though a rising number of over thirties have begun to influx the platform. There is a dominance of female users and combined with an increasing book community, it is ideal for genres targeting young adults and women.

• Linkedin’s identity lies typically with business professionals and as an author it’s ideal to have a profile and can be used effectively by writers in all areas. It is very simple to update your profile with new work and media attention to keep professionals in the industry up-to-date with your success.

• Pinterest has one of the largest gender splits of all social media, with a huge female base. Traditionally it followed a similar trend to other platforms, starting off with a younger demographic and has gradually built a more even platform across eighteen to sixty-nine year olds.

• Snapchat; the youngest of these platforms is a fast-paced, bite-sized way of sharing material and is highly popular among younger generations, with older users only just beginning to tag along. One advantage snapchat offers authors is its daily engagement rate, with many users spending time on the app multiple times a day.

• Goodreads is the major player in book orientated social media, offering direct engagement between writer and reader. This makes it ideal, if not vital for all authors to use. Its user is statistically more geared towards women, but does offer a demographic of users across a wide age range.

Book Bloggers

Reviews are key for both sales and pride as a writer and one way to gain increased exposure is to approach book bloggers either directly or through professional representation. Book bloggers are passionate individuals who provide honest reviews and share your work across their established platforms. Most have submission criteria and waiting lists, so it’s always worth the effort to research and remember that they offer this service for free. Having representation through your publicist or publisher is sometimes a quicker route to bloggers, as they will have built up a trust of providing quality books and arranging successful blog tours.

Interviews and Articles

Using the topics and angles of both your book/s and personal life can make ideal features for online magazines and media outlets relative to your audience. You may gain a better route to editors through a representative, but it is possible to submit ideas directly after some investigation into their guidelines. Building up a relationship with these organisations can also mean future material is published with ease. The type of media used can vary and provide an author with a wide range of material to use across their promotional platforms, including written articles and podcasts.


Much like Book Bloggers, Netgalley attracts serious readers; many of whom have a professional or high scope of influence to attract your future readers. Netgalley can be costly, so it needs careful consideration prior to using, but the rewards can be valuable. Netgalley may even be an option your publishing company or publicist can help with at a reduced rate, but it is worth checking prior success with titles in your genre as popularity varies greatly.

Engaging Your Audience.

It can be hard to resist the temptation to try and do as much as possible with online marketing, however it is more important to focus on where your community is collecting. Online media is a major part of marketing in today’s book industry, however ensuring it’s targeted to your audience is the best way to gain valuable engagement. Be consistent with creating buzz around your work as creating a quality following and building your online brand takes time. Becoming disheartened if something doesn’t work immediately can be a hasty mistake. Taking notice of your online analytics can also help you decide the best route to take in the future.

This article was originally published in Writing Magazine, May 2017.

By The Bookollective Team, Jul 10 2017 12:53PM

Bookollective are delighted to welcome two new members to the team; Harriet Martin as our first intern and Lauren Noding as a freelancer! We are thrilled to have Harriet, a languages graduate, join us for the summer to learn the publishing ropes and be an extra pair of hands and eyes as we edit and promote throughout July and August; preparing for the September window of new book launches, and Frankfurt Book Fair in the Autumn. Lauren will also be joining us throughout the summer to cover workload during Aimee's maternity leave, and we look forward to helping her find her footing in the industry as a freelancer.

Harriet regularly wrote and edited for University publications and has a passion for literature. She said: "I am so thrilled to have the opportunity to work with the wonderful Bookollective team. I cannot wait to develop my editing skills, work with some exciting authors and learn more about every stage of the book publishing process."

Lauren was born and raised in London, but spent eight years living in the coastal county of Dorset. She has written for two online magazines, 'The Jupital Newspaper' and 'Writing Times'. Meanwhile, she runs her own blog 'A Writers Desires' to share her love of YA/Fantasy literature. Now working in the book industry, she relishes sharing great books with the world. She has work experience with two major publishing houses and an indie press and keeps herself well up to date with all the new social media trends.

By The Bookollective Team, Jul 6 2017 02:15PM

Written by Esther Harris

I felt a bit like Charlie Bucket arriving at Willy Wonka's chocolate factory as I arrived at the Soho Hotel in London yesterday. The event? The Bookseller Rising Stars Class of 2017 reception. OK, I'm not frighteningly skinny (ahem) and wasn't hand in hand with my Grandfather, but it did feel like I'd won a golden ticket to meet and chat with some of the most passionate and inspirational people in publishing. It was a pleasure to network with fellow Rising Stars such as Ariella Finer at United Agents, Florentyne Martyn at Waterstones, Chris Bone from Hay Festival and Sarah Plow from Jessica Kingsley to name but a few. I was so proud to fly the flag for Bookollective as we took our place among "the industry's up-and-comers, forward-thinking future leaders of the trade" to talk books, books and - yes, you guessed it - more books... :-)

The Rising Stars List is in its seventh year now and its sponsor Redwood Recruitment said that: "Every year it is a joy to work with committed people who are so passionate about what they do." The Bookseller's Tom Tivnan described the class of 2017 as a "remarkable group, selected from more than 300 nominations… ferociously talented about bringing books to the widest possible audiences… the book trade’s future is in good hands.”

Bookollective are honoured to have made it onto this year’s list - less than a year since we launched our fresh, new creative agency. So what made Bookollective stand out to the judges? Tom Tivnan from The Bookseller told us:

"A key part of the Rising Stars is identifying people who are thinking about new ways and different business models to respond to the book trade’s rapid changes. Bookollective does this in spades and in a short time have carved out a much-needed niche with Aimee's, Esther’s and Helen’s blend of experience, savvy and formidable talent.”

It was a meltingly hot day in London but a true watershed moment for the Bookollective team - and one which I'll never forget. However, there was no chocolate... but because of surplus afternoon tea, we were each given a goody bag of artisan cakes, which I enjoyed with champagne on the grass at nearby Soho Square. Cheers!

To see the full list of The Bookseller Rising Stars 2017, please visit: http://www.thebookseller.com/rising-stars/2017

By The Bookollective Team, Jul 5 2017 08:24AM

Following a successful pitch Practical Inspiration Publishing has appointed Bookollective as its retained agency to publicise its full publishing list from July 2017.

After more than 20 years in traditional publishing working with companies such as Oxford University Press and Macmillan, Alison Jones launched the Practical Inspiration imprint as a pioneering new model in 2014: partnership publishing. Today she helps businesses and entrepreneurs write and publish content strategically aligned with their business goals. Commenting on her association with Bookollective, she said: "Practical Inspiration books mean business, with support for authors all the way from initial concept through business integration, content strategy, writing and publication to marketing. The business book market is a more exciting space than ever before and I'm delighted that this partnership with Bookollective will raise our authors' profiles and showcase their outstanding books to a wider audience."

Bookollective is an award-winning specialist book design and marketing agency, representing publishers and authors across the world. Launched just six months ago, it was recently featured on The Bookseller's Rising Stars list for 2017. Speaking of the appointment, Head of Publicity Helen McCusker who will be managing the account said: "Having successfully promoted two of Alison's most recent releases, Bookollective is delighted to now be working more closely with Practical Inspiration Publishing. We know just how important creative PR is for authors and publishing a book can be an effective way to grow a business and become a recognised authority. We look forward to supporting Practical Inspiration Publishing's backlist and forthcoming projects. These include 'Thriving Abroad', 'The Flourishing Student' and 'The Invisible Revolution' - which were all winners of Alison's 10-day Business Book Proposal Challenge. Using a mix of both traditional and digital marketing methods, we hope to bring these insightful business titles to a wider audience of engaged readers."

For all media enquiries please email: helen@bookollective.com

By The Bookollective Team, Jun 30 2017 08:52AM

The sun didn't shine in London on Wednesday evening but the mood at Bookollective's Summer Drinks Party was still Club Tropicana! More than 70 industry movers and shakers joined the ambitious young agency at Waterstones Tottenham Court Road to swap war stories and hear from inspirational speakers such as Librotas book mentor Karen Williams, the savvy editor West Camel of hot-right-now Orenda Books, and DUST author Mark Thompson who gave a heartfelt speech about his bumpy road to publication before signing copies of his debut novel.

But although the brollies were out, the mood was buoyant. Bookollective were celebrating being named in The Bookseller's list of Rising Stars 2017 and thrilled that its raison d'etre – helping authors shine and connecting people in the industry – had been recognised. Co-founder Esther Harris introduced the evening: "Everyone in this room is two things: super creative and super helpful. In this group alone we have Stormzy's illustrator, the 'Amy Whitehouse of poetry, an Amazon Storyteller Award finalist, niche indies, bloggers, mentors and many more. The whole point of Bookollective is that if we provide the opportunity, there is so much talent here that can easily cross-fertilise and help one another. So if you need an introduction to someone, just ask." The event, which was free of charge and open to all, was due to finish at 8pm but guests were still chatting at 10pm. Anna Burtt, Rights Manager at RedDoor Publishing commented: "Everyone is really buzzing and engaged. Huge thanks to the Bookollective team for a great event!"

Tom Tivnan from The Bookseller said this week of the Bookollective team:

"A key part of The Bookseller's Rising Stars is identifying people who are thinking about new ways and different business models to respond to the book trade's rapid changes. Bookollective does this in spades and in a short time have carved out a much-needed niche with Aimee's, Esther's and Helen's blend of experience, savvy and formidable talent."

The party was supported by Books Are My Bag, with publishers Harper Impulse, Bloomsbury Publishing, Orenda Books, Bonnier Zaffre and No Exit Press all generously supplying books for a complimentary goody bag.

Twitter has been buzzing post event:

@WaterstonesTCR - 'The champagne has popped for the Bookollective summer party, feat. a signing with Mark Thompson!'

@HarperImpulse - 'We had a BLAST at the Bookollective summer party last night!'

@OrendaBooks - 'So pleased to be able to contribute to fabulous event!'

@West_Camel - 'Thanks to the Bookollective trio for a great evening.'

@AbbieHeadon - 'Mr West Camel talking about the one and only Karen @OrendaBooks Sullivan, Queen of all Noirs and all-round lovely person.'

@mbennett_author - 'Lovely summer party Bookollective. The book treasure was such a treat. It was great to meet and hear about folks' book stories, so thank you!'

@Sarah_Swan2 - 'Awesome evening, networking with #publishers, #bloggers, #authors, #agents. Thanks @Bookollective! LOVE the goody bag! What a book haul!'

@amcrossland1 - 'Wow got the most amazing haul of #summerreading at last night's Bookollective event, thanks so much for a fab evening!'

@bookstothesky - 'Bibliopique: When you've been given a big pile of books & all you want to do is binge read but you have to work.'

@nicola_cyoung - 'Thanks Bookollective for an informative evening of networking. Head is spinning with #bookpr ideas now.'

@thumbingpages - 'Had such a great time last night at the @Bookollective event! Love the tote bag and books as well.'

@BlackDoorPress - 'Thanks for another great event last night! Informative and inspirational as usual. See you at the next one!'

The next Bookollective event will be held in September and a date will be announced shortly via Twitter @Bookollective and www.bookollective.com/events

By The Bookollective Team, Jun 28 2017 08:25AM

The Bookseller Rising Stars 2017 - backed by the Frankfurt Book Fair and sponsored by Redwood Publishing Recruitment - is an annual list of publishing’s up-and-comers, forward-thinking future leaders of the trade and those long-serving professionals who have changed tack to help revitalise the industry. In this, its seventh year, the class of 2017 have been described as a "remarkable group, selected from more than 300 nominations… ferociously talented and passionate about bringing books to the widest possible audiences… the book trade’s future is in good hands.”

Bookollective are honoured to have made it onto this year’s list - less than a year since we launched our fresh, new creative agency.

So what made Bookollective stand out to the judges? Tom Tivnan from The Bookseller told us:

"A key part of the Rising Stars is identifying people who are thinking about new ways and different business models to respond to the book trade’s rapid changes. Bookollective does this in spades and in a short time have carved out a much-needed niche with Aimee's, Esther’s and Helen’s blend of experience, savvy and formidable talent.”

The Bookcollective team are all individuals in their own right, who join forces to perfectly blend their passion and skills. Here’s what being named a Bookseller Rising Star means to us.

Book Designer Aimee Coveney says:

"Being named a Bookseller Rising Star is the icing on the cake of a fabulous first year at Bookollective. The considerable effort myself, Helen and Esther have put in has really paid off with this wonderful recognition. It's lovely to see freelancers acknowledged in this way; we can sometimes be the forgotten heroes of the publishing industry. I will always strive to better myself and pursue a successful future for Bookollective and our clients."

Book Editor Esther Harris says:

"I am beyond thrilled to be named a Bookseller Rising Star. What goes around, comes around and I can't wait to help bring others along in our industry too. Helping new and established authors tell stories is a joy and I consider myself very lucky to do a job I love with two like-minded and supportive ladies.”

Book Publicist Helen McCusker says:

“It’s a huge honour to have made this year’s Bookseller Rising Stars and to be in the company of such a talented shortlist of individuals. Earlier this year we first caught the attention of The Bookseller who awarded us their Start-Up of the Week for bringing a fresh approach to the industry at a time when outsourcing is considered the norm for indie publishers. What I love most is the fact that The Bookseller have warmed to the ‘community’ vibe of Bookollective, by shortlisting us as a collective, rather than as individuals. When people come together, big things can happen and we hope that with this latest award win the biggest achievements for our clients are yet to come!"

The Bookollective team will be toasting their success at their Summer Party on Wednesday 28th June between 6-8pm at Waterstones Tottenham Court Road in London. The event is kindly sponsored by Books Are My Bag, Bloomsbury Publishing, Harper Impulse, No Exit Press, Bonnier and Orenda Books.

To see the full list of The Bookseller Rising Stars 2017, please visit: http://www.thebookseller.com/rising-stars/2017

By The Bookollective Team, Jun 26 2017 03:59PM

In a post that will be particularly helpful to beginners starting out in marketing their self-published books, book designer and ALLi partner member Aimee Coveney shares some great ideas for using the design elements of your books in your marketing campaigns and book promotions.

Consistent and good design is a vital part of building your author brand. Your author brand, and your books, should look professional, increase your credibility as an author and raise the perceived value of your work, attracting more sales.

Good design is good business.

As an indie author, you have full control over the choice of design for your self-published books, both on the cover and inside. Strong visual impact will make your books stand out within your genre and catch the attention of your readers across international platforms.

But have you also considered how to use the elements of your book design elsewhere, once the design process is over, to promote your work across your digital presence?

Imagery, Color and Texture

Most book covers will use at least one image and often more. Many authors only ever use the complete cover in their marketing, but picking out individual elements for promotional purposes can prove effective, complementing your covers and creating familiarity whilst strengthening your brand. Obvious examples are graphics created to be used in social media marketing.

Ask your cover designer for individual elements of your design that you can then manipulate yourself, if you’re capable. Alternatively ask the designer to put something together for you, to add a really professional touch to your online promotional strategy.

Always ensure the image license allows use in other projects, and check whether there are any limitations.


Another way to make your books stand out more effectively online is to repeat the typography of your book covers across your digital presence to reiterate your brand. This is a very simple tool. Just use the fonts from your book cover and interior for items such as these:

- Your website, displaying your information with the same font type and colour scheme as used for your books

- Your email signature, placing your visual brand in front of your audience with every email you send

- Video book trailers, using your chosen font and colour scheme of your cover design for your text commentary – remember, not everyone views videos online with sound.

With video fast becoming the most shared kind of media online it’s more important than ever to ensure their digital impact is as beneficial to you as an author as possible, in both branding and content.

Thus your cover design doesn’t only affect how clearly your book stands out on retail sites, but can be used effectively and constructively across your whole online author platform.

Whether you are consciously working at it or not, your brand as an author is being built as we speak, so ensure that your book covers are working hard to do what they should do best: targeting your audience and pulling in readers.

OVER TO YOU Do you have examples of how you’ve extrapolated elements of your book cover to create great marketing collateral?

By The Bookollective Team, Jun 22 2017 02:08PM

The Notting Hill Bookshop in London played host to the launch of the debut novel from mummy blogger Isabella Davidson. The ultra-competitive world of Supermums - super-rich, super-beautiful and super-mean - is explored in her satirical novel, The Beta Mum: Adventures in Alpha Land, published by SilverWood Books.

The guest list saw yummy mummies and popular writers in attendance, including Davidson’s editor Donna Hillyer, acclaimed novelist Shelley Weiner, film producers and writers Natalie Beer and Eliza Schroeder, Instagram star Smart Fashionista, mummy blogger Karin Thyselius-Schumacher and Mama Life Magazine founder Mel Mehmet. It was a hot summer evening so people spilled out on to the streets of West London, sipping Champagne and nibbling on Chika’s nuts (made famous by the BBC television programme Dragon’s Den).

Davidson who tweets under the handle @NHYummyMummy said: “The response to my book has been incredible, both online and offline. There was a long queue for my book signing and sadly I didn’t have time to sign everyone’s book, but I want to thank my loyal fan base for their continued support. It was really overwhelming.”

banner1_Fotor_Fotor bookollective blog



Favourite book:

To Kill A Mockingbird 

by Harper Lee


Best tip for authors:

Tell me your life story. It's the personal ups and downs and how you've overcome them that sometimes help us pitch you and the book.


Publishing career highlight:

My first byline in The Mirror and ghost writing a newspaper feature for a client that saw her get a phone call from the Defence Secretary saying how impressed he was.


Our aim for the Bookollective blog is to provide honest and informative articles to help everyone within the industry and book world. Our team will regularly contribute articles, but we will also invite guest bloggers. If you would like to guest blog for us, get in touch via the contact page.


You can also find out a little more about our team below!




Favourite book:

Pride and Prejudice 

by Jane Austen


Best tip for authors:

Good design is good business; it builds your brand and conveys professionalism. As an author, your book is your business; don't let your hard work down with poor presentation.


Publishing career highlight:

Getting my first award for cover design! It's always an amazing feeling when you're acknowledged for doing something you love.




Favourite book:

The Tiger Who Came

to Tea by Judith Kerr


Best tip for authors:

You are unique and so is your book, so create a unique publicity campaign that suits you. Most importantly, don’t quit - I always tell my authors that writing their book is actually the ‘easy’ bit, promotion takes patience and determination.


Publishing career highlight:

I was proud to be selected as a finalist in the Publisher’s Publicity Circle Awards for one of my paperback non-fiction campaigns, but my career highlight has to be winning the title of Young Business Person of the Year at the Inspire Business Awards.

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