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By The Bookollective Team, Aug 29 2017 10:23AM

Following a successful pitch Eyewear Publishing has appointed Bookollective as its retained agency to publicise one of its key titles this autumn.


The independent publisher boasts an eclectic backlist comprising of novels, poetry and political titles. Commenting on his latest association with Bookollective, Director Dr. Todd Swift said: "I am very pleased to be represented again by Helen McCusker from Bookollective. Helen has been a superb PR for us in the past and I believe she is ideally suited to work with us on our biggest project yet - The Monkman and Seagull Quiz Book. After a tense bidding war we secured the rights to publish the book in the face of fierce competition from several major publishers. We hope it will be a popular choice for book buyers this Christmas as it will be packaged as an ideal stocking filler."


Bookollective is an award-winning specialist book design and marketing agency, representing publishers and authors across the world. Launched just eight months ago, it was recently featured on The Bookseller's Rising Stars list for 2017. Speaking of the appointment, Head of Publicity Helen McCusker who will be managing the account said: "Eyewear Publishing is a visionary indie press - small in size, but big in ideas. University Challenge stars Eric Monkman and Bobby Seagull's debut book is already gaining national media interest, as well as promotional events scheduled at Waterstones Gower Street and Yeovil Literary Festival. Like every campaign we manage, we will strive for the best results possible."


For all media enquiries please email: helen@bookollective.com


By The Bookollective Team, Jul 5 2017 08:24AM

Following a successful pitch Practical Inspiration Publishing has appointed Bookollective as its retained agency to publicise its full publishing list from July 2017.


After more than 20 years in traditional publishing working with companies such as Oxford University Press and Macmillan, Alison Jones launched the Practical Inspiration imprint as a pioneering new model in 2014: partnership publishing. Today she helps businesses and entrepreneurs write and publish content strategically aligned with their business goals. Commenting on her association with Bookollective, she said: "Practical Inspiration books mean business, with support for authors all the way from initial concept through business integration, content strategy, writing and publication to marketing. The business book market is a more exciting space than ever before and I'm delighted that this partnership with Bookollective will raise our authors' profiles and showcase their outstanding books to a wider audience."


Bookollective is an award-winning specialist book design and marketing agency, representing publishers and authors across the world. Launched just six months ago, it was recently featured on The Bookseller's Rising Stars list for 2017. Speaking of the appointment, Head of Publicity Helen McCusker who will be managing the account said: "Having successfully promoted two of Alison's most recent releases, Bookollective is delighted to now be working more closely with Practical Inspiration Publishing. We know just how important creative PR is for authors and publishing a book can be an effective way to grow a business and become a recognised authority. We look forward to supporting Practical Inspiration Publishing's backlist and forthcoming projects. These include 'Thriving Abroad', 'The Flourishing Student' and 'The Invisible Revolution' - which were all winners of Alison's 10-day Business Book Proposal Challenge. Using a mix of both traditional and digital marketing methods, we hope to bring these insightful business titles to a wider audience of engaged readers."


For all media enquiries please email: helen@bookollective.com


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Esther

 

Favourite book:

To Kill A Mockingbird 

by Harper Lee

 

Best tip for authors:

Tell me your life story. It's the personal ups and downs and how you've overcome them that sometimes help us pitch you and the book.

 

Publishing career highlight:

My first byline in The Mirror and ghost writing a newspaper feature for a client that saw her get a phone call from the Defence Secretary saying how impressed he was.

bloggers

Our aim for the Bookollective blog is to provide honest and informative articles to help everyone within the industry and book world. Our team will regularly contribute articles, but we will also invite guest bloggers. If you would like to guest blog for us, get in touch via the contact page.

 

You can also find out a little more about our team below!

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Aimee

 

Favourite book:

Pride and Prejudice 

by Jane Austen

 

Best tip for authors:

Good design is good business; it builds your brand and conveys professionalism. As an author, your book is your business; don't let your hard work down with poor presentation.

 

Publishing career highlight:

Getting my first award for cover design! It's always an amazing feeling when you're acknowledged for doing something you love.

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Helen

 

Favourite book:

The Tiger Who Came

to Tea by Judith Kerr

 

Best tip for authors:

You are unique and so is your book, so create a unique publicity campaign that suits you. Most importantly, don’t quit - I always tell my authors that writing their book is actually the ‘easy’ bit, promotion takes patience and determination.

 

Publishing career highlight:

I was proud to be selected as a finalist in the Publisher’s Publicity Circle Awards for one of my paperback non-fiction campaigns, but my career highlight has to be winning the title of Young Business Person of the Year at the Inspire Business Awards.

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