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By The Bookollective Team, Jun 28 2017 08:25AM


The Bookseller Rising Stars 2017 - backed by the Frankfurt Book Fair and sponsored by Redwood Publishing Recruitment - is an annual list of publishing’s up-and-comers, forward-thinking future leaders of the trade and those long-serving professionals who have changed tack to help revitalise the industry. In this, its seventh year, the class of 2017 have been described as a "remarkable group, selected from more than 300 nominations… ferociously talented and passionate about bringing books to the widest possible audiences… the book trade’s future is in good hands.”


Bookollective are honoured to have made it onto this year’s list - less than a year since we launched our fresh, new creative agency.


So what made Bookollective stand out to the judges? Tom Tivnan from The Bookseller told us:


"A key part of the Rising Stars is identifying people who are thinking about new ways and different business models to respond to the book trade’s rapid changes. Bookollective does this in spades and in a short time have carved out a much-needed niche with Aimee's, Esther’s and Helen’s blend of experience, savvy and formidable talent.”


The Bookcollective team are all individuals in their own right, who join forces to perfectly blend their passion and skills. Here’s what being named a Bookseller Rising Star means to us.


Book Designer Aimee Coveney says:


"Being named a Bookseller Rising Star is the icing on the cake of a fabulous first year at Bookollective. The considerable effort myself, Helen and Esther have put in has really paid off with this wonderful recognition. It's lovely to see freelancers acknowledged in this way; we can sometimes be the forgotten heroes of the publishing industry. I will always strive to better myself and pursue a successful future for Bookollective and our clients."


Book Editor Esther Harris says:


"I am beyond thrilled to be named a Bookseller Rising Star. What goes around, comes around and I can't wait to help bring others along in our industry too. Helping new and established authors tell stories is a joy and I consider myself very lucky to do a job I love with two like-minded and supportive ladies.”


Book Publicist Helen McCusker says:


“It’s a huge honour to have made this year’s Bookseller Rising Stars and to be in the company of such a talented shortlist of individuals. Earlier this year we first caught the attention of The Bookseller who awarded us their Start-Up of the Week for bringing a fresh approach to the industry at a time when outsourcing is considered the norm for indie publishers. What I love most is the fact that The Bookseller have warmed to the ‘community’ vibe of Bookollective, by shortlisting us as a collective, rather than as individuals. When people come together, big things can happen and we hope that with this latest award win the biggest achievements for our clients are yet to come!"


The Bookollective team will be toasting their success at their Summer Party on Wednesday 28th June between 6-8pm at Waterstones Tottenham Court Road in London. The event is kindly sponsored by Books Are My Bag, Bloomsbury Publishing, Harper Impulse, No Exit Press, Bonnier and Orenda Books.


To see the full list of The Bookseller Rising Stars 2017, please visit: http://www.thebookseller.com/rising-stars/2017



By The Bookollective Team, Jun 26 2017 03:59PM

In a post that will be particularly helpful to beginners starting out in marketing their self-published books, book designer and ALLi partner member Aimee Coveney shares some great ideas for using the design elements of your books in your marketing campaigns and book promotions.


Consistent and good design is a vital part of building your author brand. Your author brand, and your books, should look professional, increase your credibility as an author and raise the perceived value of your work, attracting more sales.


Good design is good business.


As an indie author, you have full control over the choice of design for your self-published books, both on the cover and inside. Strong visual impact will make your books stand out within your genre and catch the attention of your readers across international platforms.


But have you also considered how to use the elements of your book design elsewhere, once the design process is over, to promote your work across your digital presence?


Imagery, Color and Texture

Most book covers will use at least one image and often more. Many authors only ever use the complete cover in their marketing, but picking out individual elements for promotional purposes can prove effective, complementing your covers and creating familiarity whilst strengthening your brand. Obvious examples are graphics created to be used in social media marketing.


Ask your cover designer for individual elements of your design that you can then manipulate yourself, if you’re capable. Alternatively ask the designer to put something together for you, to add a really professional touch to your online promotional strategy.


Always ensure the image license allows use in other projects, and check whether there are any limitations.


Typography

Another way to make your books stand out more effectively online is to repeat the typography of your book covers across your digital presence to reiterate your brand. This is a very simple tool. Just use the fonts from your book cover and interior for items such as these:


- Your website, displaying your information with the same font type and colour scheme as used for your books


- Your email signature, placing your visual brand in front of your audience with every email you send


- Video book trailers, using your chosen font and colour scheme of your cover design for your text commentary – remember, not everyone views videos online with sound.




With video fast becoming the most shared kind of media online it’s more important than ever to ensure their digital impact is as beneficial to you as an author as possible, in both branding and content.


Thus your cover design doesn’t only affect how clearly your book stands out on retail sites, but can be used effectively and constructively across your whole online author platform.


Whether you are consciously working at it or not, your brand as an author is being built as we speak, so ensure that your book covers are working hard to do what they should do best: targeting your audience and pulling in readers.


OVER TO YOU Do you have examples of how you’ve extrapolated elements of your book cover to create great marketing collateral?




By The Bookollective Team, Oct 31 2016 04:14PM

Written by Esther Harris


Once upon a time. When you hear these four words you think Story. Adventure. Sit down, put all other thoughts to one side and let your imagination play…


At Bookollective, these are our favourite four words. They also signify the start of our new adventure together. Experienced freelancers in our own right, Aimee, Helen and I started linking up frequently on projects and at author events and noticed how our services and styles could be complimentary. The publishing industry was changing. Publishers were streamlining and outsourcing roles they’d traditionally done in-house and they were also having to admit; we don’t know it all, there ARE other ways of finding vast amounts of readers around the world. The success of self-published authors such as E L James, Lisa Genova and Hugh Howey made it impossible to deny. Their breakthroughs excited a whole wave of independent authors and publishers, who saw their chance to show their credibility too. Timing is everything and we asked ourselves: why don’t we see if this ‘new wave’ would like to work with a book editor, book designer and book publicist in a more streamlined and cohesive way? We could provide them with all the quality and imaginative promotional services they want – but without the stress and overhead. It turns out they did. Bookollective is the joining of our three narratives and the start of a whole new chapter together.


It’s a really exciting time for us and the response so far has been over-whelmingly positive. We are full of anticipation to bring something new to the world of books at a really interesting time for the sector – as the industry finally REALLY wakes up. We are thrilled to add our talents into the mix. We have an instinctive understanding of how to build an author’s book and brand, and keep it alive long after publication. We look forward to meeting you on our journey.


If you have any questions about our team, our services or would like to discuss working with us, please get in touch or follow us on Twitter and Facebook.



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Esther

 

Favourite book:

To Kill A Mockingbird 

by Harper Lee

 

Best tip for authors:

Tell me your life story. It's the personal ups and downs and how you've overcome them that sometimes help us pitch you and the book.

 

Publishing career highlight:

My first byline in The Mirror and ghost writing a newspaper feature for a client that saw her get a phone call from the Defence Secretary saying how impressed he was.

bloggers

Our aim for the Bookollective blog is to provide honest and informative articles to help everyone within the industry and book world. Our team will regularly contribute articles, but we will also invite guest bloggers. If you would like to guest blog for us, get in touch via the contact page.

 

You can also find out a little more about our team below!

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Aimee

 

Favourite book:

Pride and Prejudice 

by Jane Austen

 

Best tip for authors:

Good design is good business; it builds your brand and conveys professionalism. As an author, your book is your business; don't let your hard work down with poor presentation.

 

Publishing career highlight:

Getting my first award for cover design! It's always an amazing feeling when you're acknowledged for doing something you love.

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Helen

 

Favourite book:

The Tiger Who Came

to Tea by Judith Kerr

 

Best tip for authors:

You are unique and so is your book, so create a unique publicity campaign that suits you. Most importantly, don’t quit - I always tell my authors that writing their book is actually the ‘easy’ bit, promotion takes patience and determination.

 

Publishing career highlight:

I was proud to be selected as a finalist in the Publisher’s Publicity Circle Awards for one of my paperback non-fiction campaigns, but my career highlight has to be winning the title of Young Business Person of the Year at the Inspire Business Awards.

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